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Spring/Summer 2022 collection is available! Check it here Change & combine endlessly Your taste, your combination

About us

Watchit11 B.V. is a Dutch company originally founded in 1998 under the name iXXXi Amsterdam. Since 2011 this has become Watchit11. This happened, after joining the forces of the still present four board members. So they started in watches and finally in 2013 made the switch to jewelry. The brands iXXXi JEWELRY, iXXXi MEN and Brace Jewels fall under main organization Watchit11. 

The iXXXi JEWELRY concept is based on the personal interest of the modern woman to create a ring in her own taste for an acceptable price. We became known for the interchangeable ring concept, which allows you to create a new ring each time with a base ring and fillrings. With the interchangeable concept there is for every style and look an iXXXi JEWELRY combination. Besides the interchangeable rings you will also find necklaces, bracelets, anklets, earrings and brooches in our collection. All jewelry from iXXXi JEWELRY are made of stainless steel and feature a gold, rose gold, silver, black or other color plating.

Key competences

Quality driven; iXXXi JEWELRY has a good price/quality ratio


Diversified; iXXXi JEWELRY has a large assortment, so the choice for the consumer is large and there is something for everyone.


Personal; iXXXi JEWELRY stands for 'on trend' jewelry to which everyone can add their own twist. In addition, we use a personal and accessible communication strategy for our official iXXXi dealers and the consumer.



“iXXXi JEWELRY; Endless switching and combining. Your taste, your combination.”



Offering affordable jewelry with a changeable system so that everyone can express their own personality with our jewelry.

Contact information

Watchit11 B.V.

De Schacht 15

5107 RD Dongen


Telephone: +31 (0)162 311557


Company name: Watchit11 B.V.

CoC-number: 52653633

VAT-number: NL850537903B01