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The official iXXXi Jewelry store

Your taste, your combination


Watchit11 B.V. is a Dutch company originally founded in 1998 under the name iXXXi Amsterdam. Since 2011, this has become Watchit11. So, in origin, we have been around for 25 years! Watchit11 includes the brands iXXXi Jewelry, iXXXi Men, iXXXi Fame and iXXXi Connect. The iXXXi Jewelry brand celebrated its 10th anniversary last year and you may know it from its interchangeable ring concept.

iXXXi Jewelry
The iXXXi JEWELRY concept is based on the personal interest of the modern woman to create a ring in her own taste for an acceptable price. We became known for the interchangeable ring concept, which allows you to create a new ring each time with a base ring and fillrings. With the interchangeable concept there is for every style and look an iXXXi JEWELRY combination. Besides the interchangeable rings you will also find necklaces, bracelets, anklets and earrings in our collection. All jewelry from iXXXi JEWELRY are made of stainless steel and feature a gold, rose gold, silver, black or other color plating.

iXXXi Men
Besides iXXXi JEWELRY we have also released a jewelry collection for men, namely iXXXi MEN. In this collection you’ll find all kinds of items made of stainless steel and this jewelry have a gold, silver of black plating. Besides the stainless-steel jewelry, the men’s collection of iXXXi also features items made of leather and different type and colors of beads. The large selection of products means there is an iXXXi MEN jewellery for every style and look. In our men's collection, you will find solitaire rings, bracelets, necklaces and pendants.

iXXXi Fame
The iXXXi FAME collection consists of a selection of separately wearable rings that vary in design, appearance, but also in width. FAME rings are available in widths: 1mm, 2mm and 4mm. With the single rings of iXXXi FAME you can mix and match infinitely. They are made of stainless steel and besides the color silver, they are also available in the plating colors gold and rose gold. You’ll find different shapes, zirconias and striking designs in our collection.

iXXXi Connect
iXXXi Connect offers the freedom to create your own bracelets and necklaces. With stainless steel chains, links and connecting links in gold, rose gold and silver, you can vary endlessly. Add a charm for a personal touch and/or combine with charms and pendants from our iXXXi Jewelry collection.

Contact information

Watchit11 B.V.
De Schacht 15
5107 RD Dongen

Telephone: +31 (0)162 311557


Company name: Watchit11 B.V.
CoC-number: 52653633
VAT-number: NL850537903B01